I’ve spent two decades asking the questions…

… now I help you answer them - with confidence, clarity and insight.

“Good communication never happens by accident.”

From there, I joined ITV News and spent the next 18 years wearing a lot of different hats: Presenter, Correspondent, Planning Editor, News Editor, Programme Editor and Digital Editor.

Much of the time though, I was a Political Reporter, splitting my time between Westminster and the Midlands, covering everything from party conferences to late-night vote counts. I edited ITV’s regional political panel show Central Lobby, where keeping the debate on track (and on time) was an art form in itself.

Not all of it was politics. I worked with ITV Sport on Champions League, FA Cup and England coverage, chasing stories from the pitch as well as Parliament. In 2018, I led the ITV Regions coverage of the Commonwealth Games in Gold Coast, Australia, co-ordinating teams on the other side of the world and making sure stories landed on air, online and on time.

From the Newsroom

“The people who communicate best aren’t always the loudest — but they always tell the best story.”

Over the years I’ve interviewed every serving Prime Minister from Tony Blair to Boris Johnson, along with ministers, campaigners, CEOs and community leaders. Those conversations taught me that the people who communicate best aren’t always the loudest — but they always tell the best story.

Outside the newsroom, I’ve worked as an events host — from the RTS Midlands Awards to the Shrewsbury Flower Show — where you learn fast how to read a room, handle the unexpected, and keep an audience engaged.

Today, alongside running Mint Bay Media, I lead the Journalism degree course at the University of Wolverhampton. I’ve redesigned and relaunched it to focus on the future of the industry — integrating multimedia storytelling, digital strategy and the fast-moving world of AI into the core of how we teach journalism.

“Mint Bay Media was built to make that expertise accessible — to politicians and public bodies, yes, but also to schools, SMEs, charities and community leaders.”

All of that experience — from the first local radio script to leading national coverage — shapes how I work with clients.

  • In training, it means realistic mock interviews, the right level of challenge, and feedback that comes from someone who’s been on both sides of the microphone.

  • In production, it means storytelling with purpose, technical quality that holds up anywhere, and a sharp eye for detail.

Mint Bay Media was built to make that expertise accessible — to politicians and public bodies, yes, but also to schools, SMEs, charities and community leaders who may never have thought professional media support was within reach. Because I know from experience: with the right preparation and the right story, anyone can cut through.

I’ve always believed that good communication changes outcomes. Sometimes it shapes opinion. Sometimes it wins votes. Sometimes it simply makes a complicated story easier to understand. But the one thing it never does is happen by accident.

My own journey started in local radio in Wales and Shropshire — turning up early, staying late, chasing stories that mattered to the communities I grew up around. It was the best apprenticeship I could have asked for: learning how to tell stories in plain English, under pressure, for people who didn’t have time for waffle.